TY  - BOOK
AU  - Mahajan,V.,et al (eds)
ED  - Muller, E
ED  - Wind, Y
TI  - New product diffusion models
T2  - International series in quantitative market
SN  - 9780792377511
U1  - 14.12+14.05 
PY  - 2000///
CY  - New York
PB  - Springer
ER  -