TY  - BOOK
AU  - Imhoff,C.,et al
ED  - Geiger, J. G
ED  - Loftis, L
TI  - Building the customer-centric enterprise: data warehousing techniques for supporting customer relationship management
SN  - 0471319813
U1  - 18 
PY  - 2001///
CY  - New York
PB  - John Wiley & Sons
ER  -